A |
随着婴幼儿辅食从“满足基本喂养”迈向“精细化科学分阶”，如何将专业喂养理念更有效地传递给家庭，正成为行业与社会共同关注的话题。2026年8月11日，英氏控股携手央视网正式上线公益短片《时代的托举》。 One person died at the Burning Man festival this weekend as a severe bout of rain caused flooding in the remote Nevada desert where the event was being held, authorities said. This comes as tens of thousands of attendees remained stranded Sunday. The Pershing County Sheriff's Office confirmed it is investigating the death in a news release issued Saturday, and said the family has been notified both of the death and the active probe. A spokesperson for the sheriff's office told CBS News on Sunday that the death occurred during the extreme rain that swept through parts of northwestern Nevada on Friday and Saturday, but not because of it. The earlier news release noted that the office "is currently investigating a death which occurred during this rain event." Echoing the release, the spokesperson declined to share additional information about the death or circumstances surrounding it because the sheriff's investigation was still ongoing.Tents between puddles and mud on the grounds of the "Burning Man" festival on Sept. 3, 2023, in the Nevada desert. Tens of thousands of visitors to the desert festival were stranded due to heavy rainfall. David Crane/picture alliance via Getty Images The White House said Sunday that President Biden had been briefed on the flooding and "administration officials are monitoring the situation and are in touch with state and local officials." Officials urged Burning Man attendees to shelter in place on Saturday and Sunday after storms soaked the Black Rock Desert, a dried lake bed now composed of alkali flats that sits in a remote and arid section of northwestern Nevada, about 150 miles from Reno. The Burning Man entrance was shut down Saturday and would remain closed for the remainder of the event, Washoe County Sheriff's Office tweeted. Anyone attempting to travel to the area would be turned around. The Pershing County Sheriff's Office noted Saturday that festival operations were being "halted or significantly delayed...due to unusual weather conditions on the playa."
Roads in and out of the festival remained closed Sunday evening, and festival organizers urged attendees to conserve food, water and fuel. Cell phone equipment was also brought in to help those stuck in flooded campsites. Camps are set on a muddy desert plain on Sept. 2, 2023, after heavy rains turned the annual Burning Man festival site in Nevada's Black Rock desert into a mud pit. JULIE JAMMOT/AFP via Getty Images About 73,000 people were stranded at Burning Man when the head count was tallied Saturday, the Pershing County Sheriff's Office spokesperson told CBS News. Some attendees were reportedly seen trudging through the muddy desert in efforts to leave the festival on foot, according to the Associated Press.The organizers of Burning Man said in a statement Saturday night that people who decide to walk out of the desert would be provided bus transportation to Reno from Gerlach, which is about 15 miles from the site of Black Rock City. "Burning Man is a community of people who are prepared to support one another. We have come here knowing this is a place where we bring everything we need to survive. It is because of this that we are all well-prepared for a weather event like this," the statement read.
"We have done table-top drills for events like this. We are engaged full-time on all aspects of safety and looking ahead to our Exodus as our next priority," the statement continued. Exodus is how Burning Man refers to the end of the festival, when all attendees leave the desert."The Burning Man organization's advice is for participants to delay their departures to avoid getting stuck in the mud, but people are free to leave should they choose to do so," organizers said. On the Burning Man website, organizers said they were hoping to reopen roads by 9 a.m. local time Monday. "It was really, really wet and really, really slick," stranded attendee Justin Schuman told CBS News of the muddy conditions in a video interview Sunday from his campsite. "But it's also very alkaline. So you do have to be careful for no prolonged exposure of your skin to the mud because, apparently it can actually start to really, gently burn your skin."Schuman said he and his friends had enough supplies to make it through a few more days. "We are not allowed out of the playa, the gates are locked, we have enough tuna for a week," said Christine Lee, a circus performer, on social media.The area serves as the annual locale for Burning Man, a weeklong event that typically draws tens of thousands of people "to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance," according to a passage in the "about" section on the festival's website. Event organizers require attendees "to bring all you need to survive" to the desert, including food, water and shelter, which can be shared.
The Reno Gazette Journal reported Saturday that organizers started rationing ice sales and that all vehicle traffic at the sprawling festival grounds had been stopped, leaving portable toilets unable to be serviced. In this satellite photo provided by Maxar Technologies, an overview of Burning Man festival in Black Rock, Nevada, on Aug. 28, 2023. Maxar Technologies via AP The Pershing County Sheriff's Office was coordinating with several agencies, including the Bureau of Land Management and Burning Man Org, to assist attendees sheltering in place at the event site. The sheriff's office spokesperson told CBS News on Sunday that "they are all working together to try to get everybody out of there safely," at least in part using vehicles with four-wheel drive. It was unclear whether other transportation methods were being used too."There had been mild to heavy rain for several hours, causing conditions that made it virtually impossible for motorized vehicles to traverse the playa," the sheriff's office said in Saturday's news release, adding that it supports Burning Man's decision to order attendees to shelter in place and noting, "There is more rain forecast for the next few days which could cause further delays and disruptions for participants attempting to leave the Festival as well as other operations within the Festival." In addition to small groups of people who were able to walk off the event site and were "awaiting transport" arranged by Burning Man at the time the release was issued, the office said "some vehicles have been able to drive off the playa, however, those vehicles have caused damage to the playa surface, and it is not recommended at this time."
B | 短片同时记录了中国辅食行业从零起步、用不到四十年走过了别人一百多年路的奋斗历程，最终落脚于一个朴素而有力的判断：喂养的方式在变，但三代人向上托举的方向从未改变——今天的“科学喂养”，正是这份托举在新时代的延续。 作为品牌全面升级后的重要一步，英氏控股联合央视网打造《时代的托举》，为辅食行业共同发声：科学辅食筑基石，强健民族新一代。央视网是中央广播电视总台主办的中央重点新闻网站和国家级互联网视频综合传播服务平台，央视网的深度参与，不仅源于其在国家级媒体平台的内容制作与传播优势，更在于这个议题本身的分量——当“生命早期1000天”被写入国家文件、“科学喂养”便不再只是个体家庭的选择，而是关乎国民健康根基的公共议题。
C | 这正是值得被国家级媒体记录和传播的时代命题。
D | 此次《时代的托举》从脚本打磨到视觉呈现，央视网深度参与内容共创与视频制作，以专业的内容把控能力和广阔的社会洞察视角，将科学喂养的时代命题转化为打动人心的影像语言，将科学喂养这一民生话题提升至国家叙事高度，为短片的传播提供了坚实的品质保障与公信力支撑。 当科学成为新时代的育儿答案，行业也正在寻找共同语言。
E | 2026年5月，中国营养学会正式发布《婴幼儿辅食质地五阶分级指南》团体标准，英氏控股作为核心起草单位之一深度参与共建。标准发布后，英氏控股第一时间完成“科学5阶喂养体系”及全线产品的全面升级，从包装显性化到产品标准化，率先将团体标准确立的科学分阶依据转化为消费者可感知的产品事实。此次携手央视网推出《时代的托举》，则是英氏控股在完成品牌升级后，面向社会大众的一次价值传递：将“科学辅食”从行业标准推向公共认知，让科学喂养理念走进千家万户。
品牌之责：科学喂养守护下一代成长
从一勺米粉到一个行业的科学标准，从一个品牌的18年深耕到一个国家对下一代的长远承诺，《时代的托举》所讲述的，是一份跨越代际的责任与担当。从参与标准共建到率先落地标准实践，再到推出核心宣传片，英氏控股所践行的，是“科学辅食筑基石，强健民族新一代”的核心。
F | 作为中国婴幼儿辅食第一品牌，英氏控股深知市场份额的背后是责任，行业地位的背后是担当。在产品层面，英氏控股有责任引领产品技术迭代，为中国宝宝带来更高品质的辅食产品;在行业标准层面，英氏控股有责任推动整个行业从“概念混战”走向“标准规范”，让科学喂养成为行业共识而非个别企业的孤军奋战;在消费者教育层面，英氏控股有责任将“辅食科学喂养”理念普及到每一个中国家庭。 《时代的托举》并不只是在讲述一支公益短片的上线，它更像是一次面向社会的集体回望：回望中国家庭如何一步步从经验喂养走向科学喂养，也回望英氏控股如何从企业成长为行业标准建设的重要参与者。站在“健康中国”的新起点上，英氏控股将继续以科学为底座、以责任为引擎，与央视网以及更多权威力量一道，把“科学喂养”这件关乎千家万户的事，做得更深入、更扎实，也更长久。
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时代之变：三代人的喂养变迁
《时代的托举》以三代人“爱的托举”为主线展开一个关于婴幼儿喂养的叙事：60年代那辈人把爱放在心尖，那时的喂养全凭经验，“让孩子吃饱”就是那个年代能给出的全部;90年代这辈人生活越过越好，追求营养充足、食材多样，“把最好的都给孩子”成了他们对爱的表达方式;如今，新一代家庭更关注科学喂养，他们关心的是每一口辅食是否精准匹配宝宝当下的发育阶段、是否经过了科学验证。 从凭经验到靠科学，记录中国三代人喂养观念的时代进阶，也致敬每一位为下一代成长默默托举的人。这正是时代变化的缩影。
科学之路：让喂养有标准可依
短片将个体家庭的喂养选择与宏观政策演进相呼应，《国民营养计划》将“生命早期1000天营养健康行动”写入国家文件、中国营养学会启动婴幼儿辅食科学分阶喂养标准化建设这些被融入故事中，让观众看到科学喂养如何从一个家庭的日常选择，上升为一个国家对下一代最长远的承诺。
品牌之责：科学喂养守护下一代成长
从一勺米粉到一个行业的科学标准，从一个品牌的18年深耕到一个国家对下一代的长远承诺，《时代的托举》所讲述的，是一份跨越代际的责任与担当。从参与标准共建到率先落地标准实践，再到推出核心宣传片，英氏控股所践行的，是“科学辅食筑基石，强健民族新一代”的核心。